When the founders of Common Ground Music Festival announced a new festival launching Sept. 15 and 16 at Adado Riverfront Park, some feared that it would steal patrons from Michigan BluesFest, held the same weekend in Old Town. Now that PRIME Music Festival has announced most of its lineup, it’s clear that the fledgling fest is aiming for a much different demographic.
Masked EDM performer Marshmello, influential hip-hop trio Migos and rapper Machine Gun Kelly were announced last week as headliners for the inaugural PRIME Music Festival. The event is co-presented by Columbus-based production company Prime Social Group and MiEntertainment Group, formerly Meridian Entertainment Group, founders of Lansing’s Common Ground Music Festival. MiEntertainment Group has produced Common Ground at Adado Riverfront Park since 2000.
Marshmello’s 2016 self-released debut, “Joytime,” topped the iTunes electronic music charts the day it was released. His YouTube channel has nearly 4.9 million subscribers, and the music video for his “Alone” single has racked up 453 million views. Georgia hip-hop trio Migos broke out in 2015 with its major label debut, “Yung Rich Nation,” which peaked at No. 17 on the Billboard 200 chart. The group’s 2017 follow-up, “Culture,” hit No. 1 on the Billboard 200 chart, fueled by hits like “Bad and Boujee” and “T-Shirt.”
“This powerful lineup adds to the already diverse music scene in mid-Michigan” said Jenna Meyer, marketing director of MiEntertainment Group. “The addition of PRIME Music Festival offers more entertainment for music lovers in the Lansing region.” PRIME Music Festival will also include performances from Blackbear, Cheat Codes, JOY- RYDE, Michael Christmas, Party Thieves, Playboi Carti, Prince Fox, Quinn XCII and Waka Flocka Flame. Local supporting acts include Diamond Jones, Jekyll | Hyde, Packy, Rosco P and VADR.
“PRIME Music Festival brings big name artists like Migos and Marshmello to the Midwest, but also some of the next big things, like rap sensation Playboi Carti and the new ‘swerve house’ music hero JOYRYDE,” said Adam Lynn, managing partner of Prime Social Group. “It will be the September event to attend in Michigan, for festival veterans as well as newcomers.”
PRIME Music Two-day pass: $60/$109 Festival Sept. 15-16 VIP Saturday pass: $40/$85 Friday pass: $25/$55 VIP VIP Adado Riverfront Park 300 N. Grand Ave., Lansing primemusicfest.com