Feb. 11 2009 12:00 AM

Common Ground to let artists make case digitally

Think you’ve got what it takes to share a stage with the likes of Staind, REO Speedwagon and Snoop Dogg? Tired of sending a full press kit to your favorite alternative weekly newspaper every spring in hopes it can somehow get you a gig opening for the Red Rocker (our wall of outdated glossy promo photos thanks you)?

Then you might be interested to learn that Common Ground is partnering with Sonicbids.com, an Internetbased booking and promotions site, to give unsigned bands a chance to compete to play in front of tens of thousands of music fans this summer. Festival organizers announced today that bands interested in playing the festival can submit their music online using an electronic press kit, and a winner will be chosen to play the festival by a public vote at the Common Ground Web site.

“Each year we receive hundreds of requests from musicians aspiring to play at the festival,” festival director Kevin Meyer said. “This is their direct line to us.”

Organizers expect the new digital system to help save time and money, as fewer artists submit CDs for review and more take advantage of the Sonicbids platform.

Now in its 10th year, Common Ground Music Festival will be July 6 through 12 in Lansing’s Riverfront Park. More information on the festival is available at www.commongroundfest.com or (517) 267-1502.