LG Brings a ‘Refreshed’ Experience to Sneakerheads at ComplexCon 2023

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(BPT) - ComplexCon, a global street culture festival held in Long Beach, California, is a popular destination for the world’s growing ranks of sneakerheads. At this year’s event, which took place in November, LG showcased two innovative products that have quickly found a fanbase among the footwear-obsessed — the LG Styler™ ShoeCare and Styler ShoeCase.

To introduce its unique shoe management solutions in the U.S. — the undisputed capital of sneakerhead culture — LG established a partnership with street fashion icon and founder of the STAPLE brand, Jeff Staple. Together, LG and Jeff created a lit vibe at ComplexCon, grabbing the attention of visitors to LG’s boldly-colored booth with a genuinely entertaining game show-themed activation.

On opening day, Jeff made a special guest appearance at the booth, meeting with fans and hosting Spin to Win — an interactive game giving ‘contestants’ the opportunity to win exclusive prizes by answering questions about sneaker culture and the features of LG Styler ShoeCase and Styler ShoeCare. Up for grabs were limited-edition Styler ShoeCase tote bags exclusive to ComplexCon, and for two very lucky contestants, an all-expenses-paid trip to New York City for a sneaker shopping spree with Jeff Staple.

Visitors to LG’s booth also had the chance to see first-hand the convenience, elegance and quality of the LG Styler ShoeCase and Styler ShoeCare. Collectively, the two products offer a total solution for storing, showcasing and caring for one’s shoes. First unveiled at last year’s IFA, the Styler ShoeCase features a 360-degree rotating turntable that presents the perfect stage for displaying sneakers, old and new. Not only does it put users’ prized possessions in the best possible light, it also affords them protection against UV light as well as the damaging effects of humidity.*

Complementing the ShoeCase, the Styler ShoeCare employs LG’s proven TrueSteam™ technology in conjunction with a ZeoDry filter to refresh and revitalize shoes, minimizing the presence of moisture and removing unpleasant odors. To cap off the ‘refreshed’ user experience, LG Styler ShoeCase and Styler ShoeCare can be controlled remotely via the ThinQ™ app.

After joining forces with Jeff Staple to give ComplexCon 2023 visitors an exclusive look at its state-of-the-art Styler ShoeCase and Styler ShoeCare, LG will continue to seek out new opportunities to share the value of its latest lifestyle innovations with sneaker collectors and lovers around the world.

Stay tuned to LG Newsroom to learn more about LG’s innovative solutions for a better life at home.

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* An ultraviolet light-absorbing coating has been applied to the transparent panels of the LG Styler ShoeCase to help prevent discoloration caused by exposure to sunlight or fluorescent lighting.




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