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Advertisements for nonalcoholic beer may never be as prevalent as commercials for its alcoholic counterpart, but the growing visibility of such promotions likely comes as no surprise to industry analysts familiar with the growing popularity of alcohol-free beer. According to the Beer Institute, the market for nonalcoholic beer tripled in size in the half decade preceding 2025. Indeed, an economist at the Beer Institute indicates that nonalcoholic beer is the fastest-growing segment in the beer industry. In addition, a recent report from the Brewers Association indicated a 30% year-over-year increase in nonalcoholic beer sales in 2024, and industry experts estimate the market size for nonalcoholic beer will increase from $20 billion in 2023 to $40 billion in 2033.

 - METRO CREATIVE CONNECTION