Pure Options lights up Lansing Pride with a cannabis oasis

Get ready to unfurl those rainbow flags and maybe a blunt wrap or two. Pure Options is bringing a whole new dimension to this year’s Lansing Pride festivities Saturday. The business isn’t just showing up; it’s setting up shop on the hallowed asphalt of the Sir Pizza parking lot in Old Town, promising a chill, cannabis-friendly gathering space for all Pridegoers.

If you’ve been watching Michigan’s green scene evolve, you know we’ve come a long way from the days of hushed whispers and back-alley deals. Pure Options is leading the charge, proving that cannabis and community celebrations can mix — and mix well. We’re talking about an on-site, legit cannabis consumption area in the Sir Pizza parking lot. Mind blown.

Let’s be clear, this isn’t some out-of-towner cashing in on our vibrant city. Pure Options is Lansing-based, local through and through. It’s not just slinging product; it’s sinking its roots deep into the community. It’s local love, with a healthy dose of terpenes.

The genius of the location can’t be overstated. Sir Pizza is a Lansing institution — the perfect pre-party slice, the post-event pick-me-up, the place you somehow always end up. Now, imagine that classic smell of baking dough mingling with the sweet, distinct aroma of your favorite strain. It’s like your favorite sweater just got a dazzling new tie-dye.

According to the folks at Pure Options, this special area isn’t just a spot to spark up. It’s designed to be “a safe and welcoming space for attendees to relax, socialize and enjoy cannabis responsibly.” The “responsibly” part is key. Pure Options is clearly thinking about everyone, from the seasoned connoisseur to the cannabis curious, ensuring it’s a comfortable zone for all.

So, what’s on tap once you step into this little slice of green paradise? Expect good times. I’m talking DJs spinning tunes, setting the perfect soundtrack for your Pride celebrations. Local food vendors will be on hand because munchies are real, and nobody wants to wander far when they’re in their happy place. And, of course, cannabis will be available for purchase, with products from Pro Gro, Wyld, Trap House and Good Tide.

This whole endeavor isn’t just about fun, though that’s certainly part of it. It’s a powerful statement about progress. The LGBTQ+ community has always championed freedom and challenged the status quo. The increasing acceptance of cannabis, particularly here in Michigan with our robust adult-use market, perfectly aligns with that spirit of liberation. By openly sponsoring Pride and offering this unique experience, Pure Options isn’t just serving a demographic; it’s standing with a movement, fostering an environment where all forms of expression are welcomed and celebrated.

Think of it as an educational moment, too. For those who still cling to outdated stereotypes about cannabis, seeing it integrated responsibly into a public event could be an eye-opener. It demonstrates that cannabis consumers aren’t boogeymen; they’re your neighbors, your friends and fellow members of the community. It helps normalize what has, for too long, been pushed to the fringes.

So, as Lansing Pride unleashes its vibrant colors on Saturday, keep an eye on the Sir Pizza parking lot. Pure Options is shaping the future of how we celebrate in the Capital City. Get ready to be loud, proud and perhaps a little elevated.