A full back-page advertisement in City Pulse can cost more than $1,400. It’s no cheap feat to label former Lansing Mayor Virg Bernero as “America’s Horniest Mayor” — especially in text this large. So, who’s bankrolling the first mudslinging attack ad of the mayoral campaign?
Michigan Deserves Better is. Lansing political consultant Joe DiSano, owner of DiSano Strategies, is behind the fund. And he expects more such ads to come.
“Nobody wants to go back to the years of Virg Bernero in Lansing,” DiSano said. “We just got rid of Trump. This just isn’t at all what this city needs right now.”
Bernero, who is seeking an unprecedented fourth term, has announced he is taking on Andy Schor, the incumbent who replaced him in 2018 after Bernero sat out the election in 2017. Lansing City Councilwoman Patricia Spitzley has also announced, as have four lesser known candidates, Arielle Padilla, Jeffery Handley, Larry Hutchinson Jr., and Melissa Huber.
The ad responds to two accusations of sexual harassment leveled against Bernero two weeks ago. It also lists individuals and their business ties who donated to Bernero’s fledgling reelection campaign before the allegations surfaced.
Michigan Deserves Better — not to be confused with the Super PAC with an identical name — is a tax-exempt social welfare organization registered with the IRS as a 501(c)(4) nonprofit. DiSano said he is president, guided by a board.
He refused to disclose funding amounts or name donors but noted that “no money is coming in from outside the area.” DiSano also said the group has no ties to Schor or his reelection campaign.
The IRS doesn’t require Michigan Deserves Better to release its financial activity. And while the group can promote “social welfare,” as described in federal law, that does not allow for direct (or indirect) support or opposition to any candidate for public office. However, a 501(c)(4) organization may engage in “some” political activity, as long as that is not its “primary” activity.
“I was galvanized when I heard Virg was going back into politics. The moment I became completely angry was when he tried to play a game of guess-the-accuser in a radio interview with Michael Patrick Shiels. It was the most smug, misogynistic conversation,” DiSano said.
Two women told City Pulse that Bernero sexually harassed them while in office. One said he “groped” her in downtown Lansing in 2010, when he was serving his second term as mayor. The other said Bernero made a series of unwanted and sexually charged phone calls to her in 2004, while was a state senator.
Bernero initially labeled the behavior as “unacceptable and wrong,” while pointing out he did not recall either incident, and apologized to both women. But three days later, he flatly denied the survivors’ stories during a radio interview. He also proferred a baseless conspiracy that Schor had somehow encouraged the two women to make up the stories and present them to City Pulse.
Bernero agreed last week to work with the executive director of the Firecracker Foundation — which deals with survivors of sexual trauma — as he continues to face public backlash from the accusations. Still, he continued to deny the accusations at a Black Lives Matter forum last week.
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