Eye Candy of the Week: July 21, 2021

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This month’s Eye Candy is Eric’s Cycling & Fitness, 6070 S. Martin Luther King Jr. Blvd. in Lansing. The large, well-maintained bike shop anchors an otherwise nondescript plaza. It is an attractive destination, providing ample parking, and is close to some of the many bike trails popping up in the area. The exterior of the store is tidy, with good signage in a consistent color scheme. The bright yellow of the primary business sign, below the vertical “Bicycles” sign, is eye-catching. It is repeated on the windows to indicate all of the many services that the shop offers as well as its longevity. The zero in the 50 years on the street-facing window is designed to look like a bike tire with spokes inside it. The window grilles — those square white inserts in the four large front windows and the unused front door — put one in mind of neat little grids, adding to the overall effect. Furthermore, the repetition of the color yellow makes the viewer think of the sun, which also is represented as a large orb with spokes, or rays, emanating from it, much like a bicycle tire. All of this happens at the most subconscious level of awareness. The viewer simply gets a good vibe from the way it all works together. 

“Eye Candy of the Week” is our look at some of the nicer properties in Lansing. It rotates with Eyesore of the Week and Eye for Design. If  you have a suggestion, please e-mail eye@lansingcitypulse.com or call Berl Schwartz at 999-5061.

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