THE TOP OF THE TOWN: Roger Martin and David Waymire


Roger Martin and David Waymire are planning to retire from this downtown Lansing firm and hand over the reins in January to Josh Hovey, Angela Minicuci and Andie Poole — but not before our readers could send them out on a high note as Lansing’s best public relations firm.

Founded in 2004, the full-service firm has cemented itself as a Capital City staple with a long track record of effectively managing public relations, advocacy and issue campaigns for corporations and coalitions in industries and policy areas that include cannabis, health care, energy, technology, insurance, casino gaming, public education, transportation and more.

Hovey said the firm’s sterling reputation for engaging the community with a direct focus on making Michigan a better place to live helps to put Martin Waymire a cut above the rest — evidenced by five Silver Anvil awards, often known as the Pulitzer prizes of the PR world.

And Hovey recognizes that as a new co-owner, he’ll have some big shoes to fill next year.

“Roger and David are kind of legends in the PR community. In a lot of ways, they’ll be impossible shoes to fill. They have these huge personalities and have been working in and around policy issues and PR for more than 30 years. That knowledge and the relationships they’ve been able to build are just extraordinary” Hovey said. “I don’t know if it will be as much about filling their shoes as it is about building on the legacy they’re leaving in this community.”

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