Lansterdam in Review

‘It’s personal’ at Pincanna

Building the bridge of wellness

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Set in a 135,000-square-foot facility in Pinconning, Pincanna offers quality medical and recreational cannabis while also harvesting wellness in topicals, tinctures, edibles and concentrates. The science of growing cannabis can be complex, so having ample space to utilize exclusive techniques to cultivate premium quality cannabis consistently is essential.  

While the company is rooted over an hour and a half north of Greater Lansing, Pincanna’s East Lansing store serves as its benchmark location. There are also locations in Kalkaska and downtown Kalamazoo.  

Robert Nusbaum, a founding partner at Pincanna and a Michigan State University alum, was raised in retail and has decades of business experience. As a previous owner and vice president of the family-owned New York Carpet World, then later EuroAmerican Design, he recognized a unique opportunity with the legalization of cannabis: the opportunity to help. Since then, he’s never stopped digging into research. He quickly realized how the benefits could aid adults of all ages. 

“We’ve had cannabis therapy studies showing the health benefits of medical and recreational cannabis,” Nusbaum said. “On the medical side, for example, there are benefits for people who have seizures and severe pains. And with our recreational cannabis, (it can simply) enhance your day. Every strain is tested, so you get no guesswork. They may be polar extremes, but the bridge between the two is wellness. 

“I’ve personally seen the wellness benefits in my 80-year-old mother,” he added. “And the customers, who range from ages 18 to 80, they are family. As a company, we go where the opportunities are and make ourselves available. We got into this to help people. From farm, lab to market. It’s personal.” 

Since 2017, when he’s not researching the benefits of their product, Nusbaum kept busy building a trusted dream team — from marketing to the IT department. 

“I learned early you have to surround yourself with the best people,” he said. “I feel we have sought out and found the best people in their skillset.”  

One common denominator among the staff is passion. Andrew Hall, chief operating officer, said he is “obsessed” with consumer goods, making each day a new, exciting journey.   

“We are a vertically integrated company from cultivation to retail which gives us complete control of our destiny in terms of quality, price and the outlet of our goods,” Hall said. “We have oversight; we are caregivers and consumers, so we take a strategic approach in everything we do. We listen to people and react because we want to help others.  

“Our licensing agreements and partnerships allow us to look at what we don't have and get valuable access to acquire brands from the Michigan market,” Hall added. “With marketing being a priority, we create the product and educate the consumer as we continue establishing the brand while also being authentic. We are here to play longball and have staying power as a place to buy great products at a great price”. 

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