Last year, when I wrote about the state of Lansing hip-hop, I said I felt that a collection of the greatest voices ever to represent the genre was born in Lansing. While that remains true, I also love that the city continues to play host to a number of quality artists from all over the world. Likewise, it’s inspiring to see the idea of community continuing to buoy the scene, with a host of different organizations, initiatives and public spaces giving the younger generation a chance to sharpen their skills.
My prior piece extensively detailed how my career began to take off alongside James Gardin as we went from open-mic performances at Respiration, a monthly hip-hop showcase, to headlining our own shows and performing across the nation. With the re-emergence of Mac’s Bar, but also other venues such as The Junction and The Avenue, plus a host of open mics and events like Karaoke Kickback, I feel confident that some of the newest talents in the city will similarly serve as a launchpad for the next leaders in Lansing hip-hop. The connection to Michigan State University is ever-present as well, painting a picture that the culture is in good hands moving forward.
With all that in mind, I wanted to spotlight some of the younger artists I feel are poised to make an impact on the city. Lansing hip-hop continues to evolve at an impressive pace, and there are far too many young artists thriving to make this a definitive list, but I think these are some potential torchbearers for the next era of rap in the area.
Formerly known as Young O, Jurell is a quadruple-threat artist who I think serves as a great prototype for a generation of artists that are rewarded for experimenting outside the conventional box of rap. He is lyrically gifted but also produces the majority of his own music, plus he has a great singing voice and live stage show — the hip-hop equivalent of baseball’s five-tool batter. His most recent releases are “The One That I Want” and “The 3AM ep” with MikeyyAustin, and both projects really drive home the versatility in his music.
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