Public Art of the Week

A previously neglected building at 1038 E. Oakland Ave. now has a beautiful billboard-style façade advertising Biddle City, a full-service video production company.

The mural was executed by Sara Pulver, a local muralist and owner of Dear Ollie and Co., a stationery nook inside Novel Concepts in downtown Lansing.

Aaron Greer, a Biddle City co-owner, said Pulver’s work came to his attention when his spouse pointed out a small mural she had painted inside Lansing Shuffle.

Greer said she was a good fit for the company, which has won a local Addy Award. Lansing’s Façade Program helped subsidize the mural.

Pulver’s design uses a “saturated color palate” incorporating mid-century recording technology.

“It has a retro flair with the VHS camcorder,” she said.

She said the painting itself was on “the most difficult surface” she had ever painted with a brush.

Greer said the building was originally opened as a corner grocery store in 1913. “It needed a lot of work and is still a work in progress,” he said.

Pulver is from Laingsburg and did her first mural on the side of the Washington Square building in downtown Lansing that Social Sloth previously occupied.